Strata scale6/12/2023 Whether that material is adhesive, wallpaper, or signage, wall art can be used to tell a story, create an atmosphere, liven up a space, or express a brand message. Many large format printers can print directly on a substrate, so large format prints are great for wall décor. Bring them in-store or in-office with a bit of intriguing, interactive, thought-provoking, or maybe even just tranquil and safe large-scale design. These days, with the rise in hybrid working and the increase in employees staying at home, as well as a decrease in the customer’s willingness to enter establishments (they’d often rather online shop), expectations for in-office or in-building spaces are much higher. Still not sold on your company’s need to consider large-format print? If we haven’t convinced you yet, here’s one last reason for large print. And, with ever-changing print technology and possibilities, there are endless ways to set your company’s brand apart. Large-format print materials can do so many things and send just as many messages, from displaying your campaign or brand messaging to showcasing an offer, or simply catching viewer’s eyes with a thought-provoking graphic or image. Large scale printing can be used for branded, interior or exterior signage to “set the scene” and create an experience, can be displayed at events to draw attention to your offerings or booth, can be placed in front of your shop to bring customers in, pasted on your windows, hung on your walls and stuck onto your furniture…the list goes on. While you may be super familiar with the more recognizable and large-scale print tactics of billboards and bus wraps, that’s not where the possibilities end. Side note – we offer many of these in-house! When and Why You Should Use Large Format PrintingĪlthough, like we said, smaller marketing materials and mediums are often very useful and effective, large scale can be the answer when it comes to getting attention and ensuring those passing by (whether that’s on the road, in the parking lot, in your store, or at an event) receive the message you’d like them to get. Here are 2023’s biggest (no pun intended) and most popular large-format printing trends. ![]() Today, we’re talking about large format printing. However, we also think that, sometimes, it pays to “go big or go home”. Strata believes (very much so) in the strength and effectiveness of smaller-sized advertising and marketing such as social and digital ads, email, direct mail, letters, and more. ![]() Some New Large Format Ideas for Your 2023 Marketing Plans!
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